The most popular car maker: 2HMforum study Toyota is the most popular car manufacturer

The ten most popular car manufacturers have been identified in a study by the market research company 2HMforum. Who is zählt to the winners, who the losers are?

The most popular carmaker in the study "Fanfocus Germany" to Toyota. Loser of the study, the über 1000 geführte Interviews, was Volkswagen. Only 14 percent of the respondents turned out to be a "Fan" of the brand. 28 per cent assigns the study of the category of "opponents" of the Volkswagen brand. Toyota shows with 41 percent of the vote as the winner of the study, according to the statements of the study Director Jonas Long that the customers have perceived the Japanese car maker as a "reliable—the gymnasium, reliabilityürdiger and seriöser than its competitors". 43 percent of the respondents said that they have "the fullest confidence" of the brand. In the case of VW 15 percent of the respondents agreed with the statement. 2015 Volkswagen in the study is much better: at that Time, 22 percent, "Fans were still" of the brand. The number of satisfied customers made up 32 percent. "Opponents" of the Mark was only 8 per cent of the respondents. The comparison of the studies shows, from the perspective of 2HMforum that Volkswagen tatsäsuffers mainly from the effects of the exhaust gas manipulation. The "Fans" after the announcement of the exhaust gas scandal zun—extremely loyal with the company, as a former customer survey. But the bad crisis communication and the lack of clarity über möpossible Diesel-Nachrüstung ließ the Fans according to the testimony of Jonas Long, gradually moving. More to the topic: The SUV study Buying a car Current Registration Figures (September 2018)  electric vehicles only slightly

Posted by John Hatfield at .

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