BMW's new brand appearance: Video New Branding for BMW's luxury models
In the case of BMW, a lot happens in the run-up to the IAA in 2017, including a new brand identity for the luxury model range of the company falls. Under the Label of "Bayerische Motoren Werke" will now be summarized in the precious cars of the Munich-based manufacturer under a simple, black-and-white brand logo. The background to the new brand appearance in the Video!
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